Although the type of content on TikTok, as well as the tone, is different from everything we have seen so far, the truth is that it is a very interesting channel for certain brands buy real comments, and it is also perfect for making a good definition of objectives in it. for those companies that use it to target a specific audience segment or with the intention of capturing new market niches or offering a different communication objective.
However, precisely because quality and communication strategy are crucial, it is advisable to do a prior study of the competition and an approach to the objectives and execution of your brand. Going on TikTok just for the sake of being there, just like any other social channel, is never a good idea.
Better to do it in fewer places and well than in all and badly. Remember that you can hire specialized professionals to take care of this for you or who can offer you advice and consultancy.