We share with you the 5 basic strategies to increase your community on Instagram organically.
If you are looking to grow on Instagram from scratch and without paying for advertising, you must be clear that it is a slow process, but with an adequate strategy buy real followers, you will be able to maintain good Engagement (participation of your audience).
Success on Instagram is not only about knowing how to get followers, but also about gaining quality followers, who are aligned with your target audience, in this way you will achieve greater interaction, something that the platform will reward. This means that if your page usually has content with high interaction rates, Instagram will give it greater viewing with an audience interested in content like yours.
How to get more interaction to grow on Instagram?
To start generating more interaction and, therefore, more consistent growth, you must follow these 5 best practices:
1. Optimized Bio Profile
Your BIO is the gateway to your content. It is important that it is well optimized so that people follow you and buy your products or services. What information to put in the Bio profile? You must answer the following questions:
Who are you addressing?
What do you offer them?
How do you offer it?
What is your brand’s Call to Action? (purchases, registrations, visits to your website, etc.)
Finally, the main link in your bio.
2. Create featured Stories
The featured stories are usually classified by theme, this to facilitate the exploration of our followers. Consider your featured stories as the menu of your content. How to organize featured stories on Instagram? To help you organize it, answer these questions:
What is the ranking of your featured stories?
What type of classification could help your followers learn about the work you do?
How to organize topics so that your followers can find certain content in a more practical way?
3. Exploit video formats more
Instagram Director Adam Mosseri said they will no longer be a photo-sharing app. What do you mean by this? Due to the success of the short video formats promoted by Tik Tok, Instagram has decided to give priority to this type of format.
What is the format that Instagram gives the most relevance to now? The Reels, the direct competition of Tik Tok. So the recommendation is that you make the most of this format to give your content more reach.
4. Create a content strategy:
Create a content plan with different themes that best adapt to the formats offered by Instagram. Choose topics that encourage interaction, especially those with the highest value for Instagram. These are, in order of relevance: Save, Share, Comment and React.
Consider content categories with the following objectives:
Humanize your brand
Finally, define a frequency (3 times a week, daily, every other day) and alternate the content categories.
Do you want more ideas on what type of content to use for each format? Check this note.
5. Use Hashtags strategically:
Hashtags are a way to segment your publications so that they are viewed by the audience of your interest, in an organic way. People, in addition to following accounts on Instagram, also follow Hashtags. Therefore, to put your content in view of a more potential audience, make your own list of Hashtags and put them to the test. You can choose Hashtags based on themes and the size of your followers.
Do you want to know how to choose the most suitable Hashtags for your page? Check this note.
Define your number of daily posts. The recommended amount is a maximum of 2 a day, at quite separate times. Remember not to abuse the content so that the algorithm favors you.
Focus your publications on audiences that usually follow topics related to your field. The algorithm will prioritize your content with them.
Apply a Hashtag strategy to organically position your content with an audience that follows the same topic.
Create more content in videos rather than photos. Now it’s super trendy!
Focus your content on achieving more interactions, especially with posts that manage to be Saved, since it is the interaction most valued by Instagram.