You probably created a contest on Facebook to get more “Likes” on your black people fanpage. If you work for someone else, getting more likes helps support your hard work.
Well, not everything is lost. On the contrary, your Facebook page can still get “Likes” (and for free) and we are going to prove it.
Just make sure you follow these 5 steps to get likes on Facebook.
- Ask for more likes
It is easy. It’s simple. And works.
The first step is to promote your fanpage. Take advantage of every opportunity to remind people who read your content that they can “Like” your Facebook page. You will be surprised how many people heed your recommendation.
Ask for “likes” strategically. Be consistent in your publications and when your content generates greater engagement , you will have a greater opportunity to convert readers into fans.
Next, think about how to integrate your Facebook Marketing strategy with your online and offline marketing strategy. You probably send email, SEO and SEM, print campaigns (for an event, for example).
Take a moment to find out how to include your Facebook Marketing strategy. It can be as simple as putting the Facebook logo in your event program. Let the public know that you have a Facebook page. Invite them to “Like” it.
- Your fanpage must be visible
Of course, you shouldn’t forget that first your potential fans must find your fanpage. There are multiple ways to gain exposure, but one that is absolutely necessary is to fill out the About section of the page .
You must include information about:
Your business
Your product
Your website
The goal here – in terms of visibility – is to get the content indexed by search engines. Once visitors find your page, with all the information you have included, they are more likely to “Like” your page.
- Include links to your social networks in your emails
E-mail marketing continues to be the medium with the highest ROI in digital marketing, but it does not have to be the only means of conversions. Particularly when multi-channel integration works very well.
To start, use an email that you regularly send. For example, a weekly newsletter. Just add ‘social buttons’ at the end of the message – Facebook, Twitter, Instagram, etc. You can use predesigned icons or create your own, so that they are aligned with the aesthetics of your corporate image.
Try to include a short paragraph on the benefits of becoming a fan of your Facebook page. For example, Facebook may be the first place you advertise your new product or seasonal discounts; if you are planning to run a contest on Facebook , or simply that Facebook is a more direct means to give attention to your customers.
You can also adapt this message for the type of content you are going to publish on your Facebook page. So your campaigns will see better results if you notify in advance what they can expect during the week.
- Include a “Like Box” on your website
While browsing the Internet, you have surely seen a Facebook “Like Box” among some of the websites you visit.
You’ll see a small promotional box titled “Find us on Facebook,” showing how many likes you have on your page and how many friends have liked that page.
Like boxes are very common. And there is a why. They bring referral traffic, increase ROI and, of course, allow you to get more Facebook Likes.
And, the best thing is that it is not difficult to configure them.
- Embed Posts – Embed your Facebook posts into your Blog
There is more than one way to promote your Facebook page on your website. You can also promote individual posts from your fanpage.
Let’s say you write about Community Management on your blog. If you’ve recently written a Facebook post about moderating negative comments, perhaps you’d like to include them in an article on your blog. After all, it is a relevant post. A post that your blog readers would be interested in.
You’ll get all the benefits of installing a Like Box, plus more visibility on that particular post.
The installation process is similar. In no time, you will be able to insert Facebook posts into your blog or website.
The era of “like-gating” is over, but there are many alternatives to keep your Facebook community growing. All the ways we show you are free, without having to invest in ads or any other type of paid promotion.