7 tips for your Electronic Commerce to succeed

Companies have multiple tools in the digital environment to highlight their businesses. Analyzing the competition shopify spy, creating quality content and improving your local positioning are some of the tips that will give visibility to electronic commerce.

Here are some tips for businesses looking to stand out on the Internet:

  1. Analyze the competition. Tools like Semrush allow us to know how the competition presents itself on the Internet and how it advertises its content. Using commands like “site:companyname” in search engines provides data about pages indexed by other companies. With the command “link:companyname” you can analyze the number of incoming links to that website. The Alexa portal establishes a world ranking according to the traffic they receive.
  2. Create web content appropriate to the objectives, relevant in time, and interesting for users. It is about writing thinking about the target to which the company is directed and their search patterns.
  3. Publish content according to SEO (Search Engine Optimization) . It consists of using friendly urls; fill in the alt field of the images; and enter the keywords for which the company is intended to be positioned in the title, meta description and url of the page.
  4. Enable the comments option. The opinions of users about companies, products or services provide information to future consumers and inspire confidence in those who are undecided.
  5. Think local. The use of platforms such as Google My Business allows you to improve the local SEO positioning of companies and their visibility in certain geographical areas.
  6. Generate links. Being a guest blogger on another website or generating original content that tends to be linked due to its quality are other ways to increase the reputation and traffic of the company’s website.
  7. Simplify payment steps. The ideal in an e-commerce website is the establishment of three steps for payment: identification, payment and confirmation. The introduction of more steps can distract the user and, consequently, decrease the conversion rate.

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