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5 tips to gain likes on Instagram

Abigail Carruthers, April 20, 2024

Black people Instagram has become the social network of the moment. The social network has been positioned as one of the most attractive and could overshadow giants like Facebook. It has translated into an increase in interest from people, companies and brands.

Whether we already have a profile on the social network or are thinking about creating one for your brand, here are a series of tips to gain likes on Instagram and improve the reach of our publications.

  1. Less popular, but more visible hashtags

When we place #tags on our published photos, an automatic list with recommendations appears. Standing out on highly used labels is often quite difficult. Define the audience we intend to target and see what niche hashtags you can use to stand out in the audience. Just because a tag is widely used does not mean it is the best for visibility. It is advisable that we use others that are less used but that are more clearly addressed to our audience.

  1. The importance of location

Geolocation strategies are increasingly in better health. In terms of security, it is not advisable to always have it activated. But in specific photos so that they stand out and are in a specific place, adding the location to some publications helps so that followers know where the image that we project on the social network is.

  1. Bring the biography to life

We have 160 characters to convince users who see it to become followers, so squeeze the space by adding keywords or emoticons that give a lot of life. Let’s think carefully about the description so that it attracts followers and serves as a hook for visitors. And of course if we have a website or blog or any other site to show, put the url. It is the only place that Instagram allows links, so you have to take advantage of it.

  1. Easy and memorable username

The username we use (@albertosvicente) that identifies us. And it should not be complicated to write, we have to make it easy for whoever is looking for us. If we are self-employed and we ourselves are our own company. We can always make a mix between the company name and personal name. So that users can link it.

  1. Don’t forget the mentions

Mention whenever you can and they have to do with what we publish in an Instagram photo, relevant users in their sector or who can improve the reach of the publications. The key is not to mention everyone but user accounts that are best known to the community we want to target.

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