Instagram has already been said on other occasions, Instagram can be a perfect showcase for your brand or business (buy instagram comments).
There are many users who use Instagram to keep abreast of all the news of their favorite brands and take advantage of many of the promotions that they promote through this social network. For this reason, we want to share with you 5 essential tips to sell with Instagram and get your products to reach a greater number of potential customers.
Sell with Instagram
Although Instagram is not an online sales platform, it can help you increase your sales and make part of your followers become customers. For this you must learn to manage the profile of your brand in an appropriate way. Here are some of the most important tips to get it:
Show your products
Although we always talk about showing the human side of our business or brand on Instagram and the rest of social networks, it is important to remember that your followers are interested in the products or services that you sell. For that reason it is important to schedule a series of weekly entries dedicated to show your products in a direct way and bring them closer to your followers, thus converting them into potential customers.
In addition, the feedback received after making the publication can help you to know if your products like your potential customers, which are the ones that have the best acceptance, etc.
Create promotions and be direct
One of the techniques that work best in selling through social networks is the creation of promotions or offers.
To get your promotions to have a good response from the public, you must take into account that Instagram is intended to share images and therefore the promotion has to be understood without having to read the caption.
Use images that mix photography or illustration with typography and synthesize the information to the maximum so that it arrives in a direct and simple way to any user who sees the image in your feed.
Do not hide the details of the promotion
Remember that if you use Instagram to make promotions or offers you must make clear all the details of the promotion in the publication.
As we have said before, the most important information should appear in the image, since it is the first thing your followers will see, but once they have stopped to look at your promotion they should have access to all the details. For this we will use the caption, take advantage of it to explain all the details, for example: how to get the discounts, the conditions of the promotion, etc.
Advertise on Instagram
Although Instagram has taken a long time to implement an advertising system, it is now possible to advertise your brand for an affordable price for both large and small brands. Before announcing you should study what sector you want to address and how you will get the attention of your followers and potential customers.
Ads on Instagram are very well accepted by users and their engagement level is usually quite high, as long as the advertisement is aimed at people with similar interests to those of your brand.
Direct your followers to your online store
As you already know, Instagram does not allow inserting links in the captions; this makes it difficult to divert traffic to your website or online store. It is not advisable to insert the link without hyperlink and think that your followers will copy and paste it in their browser, since very few will.
Our advice is to use the biography of your profile to insert the link you want your customers to access and remember in each entry that can access your store from the link of your biography, since it is the only place in which Instagram allows inserts a hyperlink to an external website.
We hope that these 5 essential tips to sell with Instagram are useful to get a better positioning of your brand on the internet.